Guiding Your Website Visitors to Action

By Ken Lochridge

One facet of effective design that I often see people ignore is guiding the visitor. If you don’t effectively help your visitor find, see, read and click what you want them to on your site, you are missing out on revenue.

When a visitor hits your page, you have a few seconds to convey the message that you have what they want, and they can easily get it.

Doing this while encouraging and enticing them to act on your site can mean the difference between an average site and conversion-churner. This strategy may be more effective on some sites or topics than others, but I believe it can improve any site, no matter the topic or purpose.

If a page’s major elements, such as navigation, logos, headings and images are equally dominant and sporadically placed, the visitor must figure out what to do or read next.

Contrast that with a site that has strategically placed elements, with color and contrast variations that are easy to follow. Here, the visitor will travel the path of least resistance and generally follow your direction. Your site will be more successful when you don’t make the user think. Make it easy by using a bread crumb trail of tasty bits for the eye to follow.

Once your visitor arrives, your page needs to turn into a funnel. Every template or page should have a purpose, a desired action from the user. Whether it’s to drill down, believe and trust you, make a purchase, click on an ad or whatever, you should have a goal for the user at every point in your online presence.

You may have a structure that leads the visitor from basic home page information, drilling down to specific products or services, and sales pages for each. Or, you may have a store that showcases items on every page. Regardless, each page has a purpose and you should help your visitor engage that purpose.

One way of implementing this is the blur test. To perform this test, sit back from your monitor, maybe a foot or two more than usual. Defocus your eyes – start to cross your eyes, but don’t actually let them cross. Your page should be blurry, and the major elements should stand out.

Start at the upper left corner of the page and let your eye lazily fall downwards and to the right, and allow it to stop at the first thing that stands out on your page. Then follow on to the next item, and so on.

With practice, you can simulate what your visitors’ eyes are attracted to, and how they flow through your page.

You will be able to identify elements that are fighting each other for dominance, which direction the flow moves on your page and then make adjustments and corrections to encourage the behavior you want. You can learn a feel for this, and guiding your visitor can become as natural as ad blending.

Ken Lochridge, of, is a ten year veteran of affiliate marketing.


Brought to you by Alan’s Money Blog

19 thoughts on “Guiding Your Website Visitors to Action”

  1. I always used to read article in news papers but now as I am a user of internet so from now I am
    using net for articles, thanks to web.

  2. Heya i’m for the first tme here. I came across this boared and I find It truly useful & iit helped
    me out a lot. I hope to give something back and aid others
    like you helped me.

  3. ‘ Grooming – our professional groomer can handle about any task
    and makes them look just beautiful. I hope you enjoyed this
    little journey into the world of Protein. Because cats always scratches,
    give them something to scratch their nails on.

  4. Oh my goodness! Impressive article dude! Many thanks, However I am experiencing
    issues with your RSS. I don’t understand the reason why I can’t join it.
    Is there anyone else havimg similar RSS problems?
    Anyboidy who knows thhe solution will you kindly respond?

  5. Your mode of describing all in this paragraph
    is actually pleasant, all be capable of without difficulty understand it, Thanks a lot.

  6. Thank you a lot for sharing this with all folks you really recognize what you’re talking approximately!
    Bookmarked. Kindly additionally talk over with my website =).
    We can have a hyperlink change contract among us

  7. Hi there everyone, it’s my first pay a quick visit at
    this site, and post is truly fruitful in support of me, keep up posting these types of articles or reviews.

  8. Hi there! Someone in my Facebook group shared this website with us so I came to give it a look.
    I’m definitely loving the information. I’m book-marking and will be tweeting this
    to my followers! Fantastic blog and outstanding style and design.

  9. you’re actually a good webmaster. The website loading
    pace is amazing. It seems that you’re doing any unique trick.
    Also, The contents are masterpiece. you’ve done a fantastic job in this subject!

  10. Howdy! I know this is kind of off topic but I was wondering if you knew where I could find a captcha
    plugin for my comment form? I’m using the same blog platform as yours and I’m having problems finding one?

    Thanks a lot!

  11. My family always say that I am wasting my time here at web,
    except I know I am getting familiarity all the time by reading thes fastidious posts.

Comments are closed.