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Tag: e-mail marketing
Pros and Cons of Email Personalization
Posted by Rebecca Swayze To personalize, or not personalize? That is the question du jour. Personalization – sending an email that contains the recipients personal information making it look the email was…
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Email Deliverability Tips
Ensuring requested opt-in email is delivered to subscriber inboxes is an increasingly difficult battle in the age of spam filtering. Open and click thru response rates can be dramatically affected by as…