Category Archives: Affiliate Marketing

Make WordPress Easy

wordpress logo

Hi everyone.

I’m not sure if you know this but I like to use a popular blog/content management platform called WordPress for nearly all my sites and I love it. I’ve been using it for a long time and although I’m not a pro wordpress guy I am pretty proficient with it. I can typically put up a spiffy site in a hurry. I realize that I’m in the minority though. A lot of you online marketers really struggle with it. The typical online marketing websites that use WordPress seem to use boring themes and have poor social media integration, etc. If you find yourself needing help from a wordpress pro (hehe not me) I think I found the solution.

This solution that I’m talking about is a hot video training program that teaches WordPress and makes it fun and easy. So easy a 9-year-old can do it! Incidentally the name of this product is called “Make WordPress Easy” and it does precisely that. I’d suggest you check it out. It’s not expensive either – just $47 USD.

Good luck with it and if any of you need advice or some help (like finding web hosting, etc) feel free to comment below (make sure you leave your e-mail address in the comments box – there is  a spot for it).

Cheers,

Alan

Your websites are ugly – here’s how to fix them

Hi fellow online marketer!

It’s not just enough to build a site that’s loaded with great content (although that certainly does help!). If you want to make a truly profitable website, then you need to make sure it looks good.

However, building a beautiful site isn’t the easiest task in the world. Back in the day it used to be far more difficult, requiring extensive coding knowledge and a real eye for design.

Discover the one tool you need to build an awesome (and profitable) website here:

http://www.affilorama.com/affilotheme?aff=alinv

Then WordPress came along and totally altered the game. With its ‘plug n’ play’ themes anybody could create a great looking site with a few mouse clicks.

Sounds fantastic, right?

The biggest problem is that heaps of WordPress themes are actually damn ugly. What’s worse, they often don’t feature much in terms of search engine optimization or monetization benefits.

Super affiliate Mark Ling, the famous name behind the Affilorama brand, has just released AffiloTheme. This amazing premium WordPress theme is something different.

Here’s why:

  • You get 6 awesome themes in one
  • Everything is fully customizable (including colors, fonts, and layouts)
  • You can wow your visitors with the built-in header creator tool that makes your site look a million bucks
  • You’ll make more sales of your affiliate products with the built in affiliate link cloaking tool
  • Your list subscriber numbers will go through the roof, with opt-in forms and squeeze pages that are designed to convert
  • Everything is fully optimized for great SEO and higher search rankings
  • You also get full, personalized customer support

Click below for your copy of AffiloTheme

http://www.affilorama.com/affilotheme?aff=alinv

All in all, AffiloTheme kicks some serious ass. Sure, those plain WordPress themes might work – but AffiloTheme is just so much better that you’d be crazy not to try it.

With Mark’s stellar 60 day money-back guarantee, free customer support, and full updates for life, you have nothing to lose – and a whole load more traffic, opt-ins, and money to make.

Get your copy of AffiloTheme now!

http://www.affilorama.com/affilotheme?aff=alinv

Cheers,

Alan

Why an Engaged Audience Beats PPC or SEO for Affiliate Marketers and How to Get One

Written by: Guest Author, Danny Iny

Affiliate marketing is the ultimate level playing field.

Anyone can get started, and if they’re smart and hard-working, they can be making money in a matter of days.

All you’ve got to do is find a good offer, run some good ads, and watch the traffic convert into sales.

Right?

Well, maybe that used to be true, but it’s not anymore…

The Low Hanging Fruit Is Gone

It was definitely true in the early days of affiliate marketing, for several reasons; first of all, there was a lot less for sale in the online world, which meant that any affiliate marketer had a much larger share of voice just by virtue of being there.

The regulatory environment was also a lot more lenient, which means that it affiliate marketers had a lot more room to maneuver in selling their offers (it’s good that this has changed, otherwise the whole industry would have been in trouble!).

Most importantly, though, there was a lot of low-hanging fruit when it comes to advertising opportunities; keywords and phrases that had a lot of buying intent behind them, but that weren’t very competitive yet, and could be had for mere pennies per click.

And yes – when you can buy high-converting keywords for cheap, it’s hard not to make money.

But times have changed, and you can’t do that nearly as easily as you once could; most of the low hanging fruit has already been pulled off of the online tree, and the affiliate marketing game of finding the next hot opportunity has changed into a different game altogether…

It’s an Optimization Game

Now the game is about optimization – finding an offer that converts, and then optimizing every factor that you can control until you max out your deal value. Here are some of the factors that smart affiliate marketers will do split-testing on:

  • Lead Sources – This is where the leads are coming from in the first place; you’ll find that your Google AdWords traffic converts differently from your SEO traffic, which converts differently from your Facebook ad traffic, and so forth. Not only that, but your cost per lead for each of those lead sources will be different. With enough testing, you can find the lowest cost per conversion.
  • Ad Copy – The actual text of your ads will change both the cost of running the ad, the click-through rates on the ad, and the likelihood of the clicking-through traffic to actually buy whatever product you’re promoting.
  • Landing Pages – The landing page is where the most testing is traditionally done. You can test everything, from your headline, to the page format, to the colors, to the trust seals, to your affiliate disclaimers, to when the buy buttons are presented on the screen – they can all make a difference to your conversion rate, and to your bottom line.
  • Affiliate Offers – Finally, you can try swapping out the actual offer for something different. Maybe your leads are more interested in one brand of affiliate product than another, and maybe the second brand – even though the deal value is lower – will end up delivering more profits by virtue of a higher conversion rate.

When you’ve maximized your conversion rates and deal value, and minimized your cost per sale, you’ve got a smoothly humming affiliate marketing machine. And yes, doing that does take time, money, patience and skill – but once you’ve got it, boy is it a sweet deal!

That is, until Google stops liking you…

Until Google Stops Liking You

The trouble is that most of the major lead sources that most affiliate marketers rely on are owned by bodies like Google, Microsoft, or Facebook.

What does that mean for you?

You can work your way to the top of the affiliate marketing world through diligent split-testing, until you’ve got sales streaming through your marketing system at bullet-speed… until someone’s algorithm changes, and their engine stops liking you.

Then your affiliate business is dead in the water, and you’ve got to start from scratch if you’re lucky, and work your way off of Google’s blacklist if you aren’t.

So what’s an affiliate marketer to do?

The answer lies in the old adage that “the money is in the list,” but with a twist…

The Real Money is in the ENGAGED List

If you have a list of eager buyers, then you don’t have to worry about Google messing with your traffic sources – whatever happens, your followers will continue to follow, as long as you maintain the relationship, and keep on living up to your end of the bargain.

With a list of eager buyers, you don’t have to keep working off of one-off traffic, because you can sell more than one thing to the same person – and research shows that someone who has already bought something is eight times as likely to buy from you again!

You probably agree that a list of eager buyers is a good thing to have… but where can you get such a list?

The answer is that you’ve got to build that list yourself – and for that list to be as eager to buy as you want them to be, they need to be engaged. In other words, you need more than a list – you need an engaged community.

You need an audience.

How to Build an Engaged Audience, from Scratch

Building an engaged audience from scratch is part science, and part art. You don’t have to learn it all through trial and error, because others have already done that, and you can learn from their mistakes, and from their successes.

To get you started, here are three things that you can do to convert your one-off affiliate traffic into a loyal list that will stick with you for the long-haul:

  1. Start blogging and showing your true nature. The days of the anonymous affiliate marketer hiding behind a copied landing page are over; too many people have been burned by false claims, and for your prospects to trust your recommendation, they will have to know who you are. So tell them – start blogging, and give them a reason to keep coming back, so that even if they aren’t ready to buy now, they can start following you, and buy from you in the future.
  2. Create a value-adding auto-responder sequence. People are justifiably careful about who they let into their inbox – so don’t just offer some PLR e-book and start marketing to them non-stop. Instead, give them something that they will get real value out of, and that will demonstrate to them just how trustworthy and credible you are (like we do with our free video course about how to Get More Cash Out of Any Business, Website or Blog).
  3. Offer an incentive to buy through your link. Instead of just recommending your affiliate offer, why not give people an incentive to buy through your link? This is great for improving conversions, but the best part is that it gives you a good reason to keep on interacting with your prospects after they have made the purchase – which means that you retain control of the customer relationship, and you will have the opportunity to sell to them again in the future.

Of course, this is just the start, but if you start with this, you’re already three steps ahead of most affiliate marketers, and that much closer to the pot of gold at the finish line.

Yours Free: Engagement from Scratch!

All of these ideas are expanded with pages upon pages of details and ideas, which I compiled into my new book called Engagement from Scratch! How Super-Community Builders Create a Loyal Audience and How You Can Do the Same!

Today, the book is launching, and I’m very excited to be able to share it with you – for free!

Yep, that’s right – the book is free. You can download the entire book without paying a cent. Just visit the book’s website, click on the download link, and tell me what email address to send it to, and moments later you’ll the full-length PDF waiting for you in your inbox.

Prefer a hard copy? Spend a few extra bucks and get the paperback version so that you can read on the couch or in bed, and write notes in the margins.

About the Author

Danny Iny (@DannyIny) is an author, strategist, serial entrepreneur, expert marketer, and the Freddy Krueger of Blogging. Together with Guy Kawasaki, Brian Clark and Mitch Joel, he wrote the book on how to build an engaged audience from scratch.

I’m trying out SkimLinks and SkimWords

skimlinks logo

Hi everyone.

I just recently ran into a new website monetization scheme called Skimlinks. After doing some research on it and upon finding out that they’ve got an easy way to integrate their platform into my favorite forum software (vBulletin) I decided to give SkimLinks a try. They have two methods of earning money – SkimLinks and SkimWords. I decided to use both on all sites.

What is SkimLinks?

Skimlinks instantly converts any normal product or merchant link in your content into its equivalent affiliate link as a user clicks on it.

What is SkimWords?

Skimwords automatically turn product references in your content into links to where the user can buy the item (and make it an affiliate link on the way).

I am a little bit late to the game as Skimlinks has been around in some shape or form for quite some time now. On their website it says the company was founded by Alicia Navarro in 2006, but the full blown Skimlinks platform came into being in 2008. However, now that their platform is fully ‘tried and tested’ and has grown in popularity I feel a bit safer that I’m not wasting my time with it.

Now for the all important question, can you make money from Skimlinks. The answer for me has been yes. Bear in mind that I activated Skimlinks on most of my sites a few days ago. So far I’ve earned $21.78 in total and had 18 or so sales that generated affiliate commissions. So what I’m saying is that so far it works for me. I will continue to use it and test it for the long term and report back my findings.

If you have a website or multiple websites that receive a generous amount of traffic I think you should give Skimlinks a try. Combining Google AdSense with Skimlinks is the most potent setup you can have in my opinion.

I plan to write a full review of Skimlinks in a month or two after I have more experience with it and see how well it forms “for the long haul.”

If you wish to join Skimlinks as a publisher like me (and I recommend you do) go over to the Skimlinks homepage and join.

That does it for this post.

Best of luck to you!

Cheers,
Alan

Introducing ClickBank Joint Venture

clickbank logo

Greetings online marketers!

I’ve got some news that may be of interest to you. ClickBank has announced that they’ve built  extensive new Joint Venture capabilities into their system. ClickBank Joint Venture is a new way to automate payouts, refunds, bonuses and more between multiple parties. It now allows for something which many ClickBank clients have wanted for a long time, which is 2nd tier affiliate commissions. Joint Venture includes four different types of JV contracts you can create, with each serving a unique and useful function:

  • Traditional JV Contract– Allows a product vendor to give a portion of their earnings from a sale to another client, such as a partner, copywriter, designer, customer service manager, or anyone they wish.
  • Upsell JV Contract- Allows a product vendor to upsell another vendor?s product and split the proceeds of the sale however they wish.
  • Affiliate Referral Contract- Commonly referred to as 2nd tier affiliate commissions, this type of JV allows a product vendor to share a portion of their earnings with an affiliate manager or JV broker who referred the affiliate that led to a particular sale.
  • Affiliate JV Contract- Allows two or more affiliates to share the affiliate commission on a sale. This is a great way for affiliates to partner on an advertising campaign or collaborate on projects.

For more information on how to set up and use all the different kinds of Joint Venture contracts, please see ClickBank’s  Joint Venture Help Center article!

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