Category Archives: Online Marketing

My favorite shared web hosting company

hostgator logo

Greetings dear current or future internet entrepreneur.

I sometimes get asked by budding internet entrepreneurs questions related to web hosting. One of these commonly asked questions is where should they host their website and what type of hosting plan they should purchase. Some of them are under the impression that they need to invest a lot of money into fancy pants so called “business” web hosting plans or even dedicated servers. I’ve been through this already, and I found out that for the most part a regular decent shared web hosting plan is adequate for the needs of MOST internet entrepreneurs. If you know for SURE that you will get crazy high traffic within the first few months of launching your internet venture then, sure, go for most powerful hosting solutions, but the reality is that most of you will start your venture into the internet business field with low traffic requirements. In the beginning a good shared web hosting plan is all that you need.

I used to have this website on a dedicated server and you know what, I was paying over $100 a month a the time and for the majority of the time the server was hardly breaking a sweat. Since March or so of this year I’ve moved the site back to my trusted and favorite hosting company – Hostgator. Ever since I’ve signed up with them a while back (actually a pretty long time ago) I’ve been happy with their level of service. They’re a very reliable hosting company, and when you’re in the business of making money online having good uptime is very important!

There are a ton of hosting companies out there and I’m sure someone else would say to go with this or that company, but I can only speak from experience and based on this experience I definitely feel comfortable recommending Hostgator.

A good course of action would be to set yourself yourself up with their Baby Plan or Business Plan. The Business Plan comes with a toll free number, private IP and SSL certificate. The Baby Plan is in my opinion the better option if you’re just starting off and don’t need the more business orientated services of the Business Plan. The Baby Plan is just $6.36 a month which is a really good deal in my opinion.

As your website traffic grows (and hopefully your wallet) you can always grow your way into more advanced hosting solutions like VPS or even dedicated servers. Hostgator offers all of these.

In this post I am assuming that you know what to do next once you’ve got your web hosting needs all sorted out, but if you need some advice on how you can get started with making money online leave on comment on this post and I will try my best to help you out. You could of course just browse my blog here for some good money making opportunities.

Thank you for your time and attention, and I wish you the best of luck with your entrepreneurial journey. Now go on and make a million – and more – bucks!

Cheers,

Alan

Freelancer.com acquires vWorker

freelancer logo

Hi everyone. I’ve got some news to share with you regarding another acquisition by the popular freelancing site Freelance.com According to the news release (below) they’ve just bought another competitor. This is good news for all of us internet entrepreneurs as it gives us an even bigger market of coding talent to dip into. Inversely it means an even bigger market for coders to offer their services to.

I encourage you my dear reader to start a project on Freelancer.com today. Start something. The road to internet entrepreneurship is not easy to follow but it is worth it in the end. I personally wish you success, and if you need advice or a helpful and supporting word I’m always available. You can find my contact info in the About section of this blog.

For those of you who are interested here is the official news release:

Freelancer.com is proud to announce that we have just acquired vWorker!

Headquartered in Tampa, Florida, vWorker has over 2.5 million enterprise and professional users from around the world, who have been paid over US$139 million through the site from 1.3 million projects.

Founded by Ian Ippolito in 2001 originally as RentACoder.com, the marketplace was one of the earliest companies of its kind in the world. It rapidly developed an exceptional reputation for attracting quality programmers and grew at an astonishing pace. From 2007 to 2010 RentACoder.com was named by Inc. magazine as one of the 5000 fastest growing private companies in the USA. In 2010, Entrepreneur Magazine called RentACoder “one of the hundred smartest, most innovative, hands-down brilliant companies on our radar”.

Originally focusing on programming and IT-based work, in 2010 the site expanded to include a wide selection of work categories including graphic design, writing and more. To reflect this expansion, the company changed its name to vWorker – short for “virtual worker”.

Over the next few days, we will be migrating vWorker users onto Freelancer.com. This is great news for our existing users as it makes the world’s largest marketplace even stronger with over 6.6 million professionals! This means more employers, more freelancers, and more opportunities. Current employers will see greater variety and competition among freelancers in the marketplace, while current freelancers will see a marked increase in the amount of work available on the site.

To celebrate this milestone for the Freelancer community we’d like to offer you:

1 FREE Featured project upgrade + 3,000 Freelancer Credits

There has never been a better time to get work done on Freelancer, so why not post a project now!?
Post a Project FREE now!
Regards,
Matt Barrie

Make WordPress Easy

wordpress logo

Hi everyone.

I’m not sure if you know this but I like to use a popular blog/content management platform called WordPress for nearly all my sites and I love it. I’ve been using it for a long time and although I’m not a pro wordpress guy I am pretty proficient with it. I can typically put up a spiffy site in a hurry. I realize that I’m in the minority though. A lot of you online marketers really struggle with it. The typical online marketing websites that use WordPress seem to use boring themes and have poor social media integration, etc. If you find yourself needing help from a wordpress pro (hehe not me) I think I found the solution.

This solution that I’m talking about is a hot video training program that teaches WordPress and makes it fun and easy. So easy a 9-year-old can do it! Incidentally the name of this product is called “Make WordPress Easy” and it does precisely that. I’d suggest you check it out. It’s not expensive either – just $47 USD.

Good luck with it and if any of you need advice or some help (like finding web hosting, etc) feel free to comment below (make sure you leave your e-mail address in the comments box – there is  a spot for it).

Cheers,

Alan

Freelancer.com Acquires Scriptlance

freelancer logo

Hi everyone. I’ve got some news to share with you. Freelancer.com has acquired Scriptlance. I used Scriptlance quite a few times and they had a great platform in place. I can’t say that I’ve used Freelancer.com for any projects yet, but I did browse around their site and I do like their interface. I’ve referred a few developers and users to their site as well and so far nobody has contacted me saying that they were not satisfied with their experience, so I think it should be pretty safe to use Freelancer.

This acquisition means that the previous Scriptlance page will be taken offline and all existing Scriptlance Clients and Coders (developers) will be imported into the Freelancer.com site.

What this means for all you previous Scriptlance affiliates is that you’ll have to signup for an affiliate account with Freelancer.com now and change over your links. A bit of a pain in the backside but *shrug* what can you do, that’s life sometimes.

Good luck to you all,

Alan out

Three Constants in Affiliate Marketing

Written by: Guest author, Simon Slade

Those of us who have been involved in the affiliate marketing world for a while are all too aware that it is an industry prone to change, and lots of it. A website that makes you money one day, might literally disappear from the search engine rankings overnight, and leave you struggling to find a reason why. The terms of service (TOS) on one of your favorite Web 2.0 sites might change in the blink of an eye, and you suddenly find yourself losing an important traffic or income source. Wouldn’t it be nice just to have some reliable marketing constants for once? Well today, you are going to learn about the three constants in affiliate marketing; these are the things that won’t change any time soon, and they should form the foundations of your affiliate marketing efforts.

1. Content is King

You’ve probably heard this term referred to many times before, without actually paying too much mind to it. However, one of the constants of affiliate marketing is that search engines and readers alike reward quality content. Not only are you going to rank higher in the search engines by creating original, well-researched content that provides value to readers, but you will also build trust. This trust factor will help you to achieve better conversion rates and more sales, since people are far more likely to buy from someone they trust.

Creating quality content IS actually an exact science, and there really isn’t much guesswork involved at all:

  • Find a problem that people in your niche have
  • Research a number of different ways to solve the problem
  • Write it out in a clear and logical fashion
  • Make sure your content contains good grammar and spelling
  • Teach what the headline of your article/content piece promises to teach (this is by far the biggest secret to creating quality content)

Many websites provide free and informative lessons on creating quality content.

2. Keyword Research

I used to have a high school history teacher who swore by what he called the “5 Ps” system – “Proper Preparation Prevents Poor Performance.” Not only was this great advice for passing exams, but it relates directly to affiliate marketing as well. Proper keyword research is going to help you prevent poor performance (i.e. not making any sales).

For as long as people have been searching for information online through search engines, keywords have been relevant. According to Wikipedia, Google receives several hundred million searches per day, and with more people coming online every day, this number is only going to increase. It seems unlikely that search engines are ever going to disappear as one of the cornerstones of the Internet!

Keywords are at the very heart of search engine queries, so it makes sense that keyword research – getting to the bottom of what people are actually looking for – is a constant in affiliate marketing.

Look out for keywords based around the following:

  • Urgency (‘fix bad credit score quickly’)
  • Crisis/desperation (‘how to get ex back’)
  • Product name + review (‘The Truth About Abs review’)
  • How to/learn (‘how to fix a broken Xbox 360’/ ‘learn to fix a broken Xbox 360’)
  • Product type (‘dog training DVDs/eBooks/guides’)

To find keywords you could try the Google Adwords Keyword Tool, or get a free copy of Traffic Travis (a little bit of self-promotion there!).

3. Proven Affiliate Products

The final constant in affiliate marketing is making sure you promote proven products. There is always a massive temptation to jump on board and promote the latest products from the Clickbank Marketplace that promise huge commissions and launches, and then fade to nothingness after a while (leaving you stuck promoting a product that isn’t really going anywhere).

As an affiliate, you want to avoid promoting “fly by night” products if you plan to build a reliable income stream that has good growth potential. Instead, focus most of your energy on promoting products that have been around for a while and have a proven track record.

Our SaleHoo affiliate program, for example, has been running since 2005, and provides plenty of resources for affiliates, with new ones added regularly. Look out for affiliate programs of this nature, which provide consistent support and potential on a going forward basis. Take your time when picking products; research here will save you potential headaches down the track.

Some things to look out for are:

  • How long has the product and affiliate program been around
  • Does it offer free resources to help you, the affiliate, do your job properly
  • How easy is it to get in touch with the product owner/affiliate manager
  • Are customer reviews of the product largely positive (look for unbiased reviews in forums or blogs)
  • Is the product high quality (consider asking for a review copy first)

In conclusion, you can see that there are some constants in affiliate marketing – a world that usually evolves at such a rapid rate it can even give experienced marketers a headache. Quality content, solid keyword research, and promoting proven affiliate products; these are the three “bedrock” constants in affiliate marketing that are unlikely to change any time soon.

About the Author

Simon Slade is the CEO of Affilorama, an affiliate marketing training portal that offers free video training, education, and affiliate tools to both beginning and advanced affiliate marketers.

How to make money from Google+

google plus

Google+ is finding itself in a somewhat disadvantaged position of a latecomer to the social media world. Despite the fact that online marketers are always willing to get their hands on any new technological development that could help them promote a business online, they often make a mistake of trying to use Google+ the same way they would use Facebook or Twitter. While it is similar to the other two in many ways, there are some key differences that you need to consider if you want to turn your Google+ into a powerful online marketing tool. The main strategies and steps for launching your successful Google+ campaign are as follows:

1. Create a Google+ business page

It is common sense: keep your business and personal lives separate. Not only will you avoid the embarrassment of accidentally sharing a personal update with your professional circles, you will also be able to take advantage of multiple Google+ features geared towards a business audience. Ability to create professional circles and virtually meet with customers via Google Hangout are the two most practical features Google+ offers. That being said, your business page does have to be linked to your personal account – you can’t create a standalone page the way you would on Facebook.

2. Expand your circles

This is simple, and very similar to any social media platform you want to use for marketing – you do need to make your content visible to as many people as possible. Work on building your audience prior to overwhelming them with affiliate links and product offers – let your circles get to know your company first. Ability to create multiple circles is a great way to segment your customer base and only share specific content with particular groups, thus minimizing the “spamming” effect.

3. Focus on the quality of your content

This applies to all your online content, but it’s even more important for your Google+ page. Research shows that the average age of Google+ users is higher than that of Facebook users, which indicates that your Google+ audience is probably more mature and won’t necessarily be compelled to buy your product if you post a Tinkerbell picture next to it. Keep your stream updates relevant and to the point.

4. Cross-post content from other sites

If you are running a business, you probably already have a Facebook page, a Twitter account, and perhaps a company blog or a YouTube channel. Share the content that you publish on your other sites on Google+ – it will create perception of consistency in your customers’ minds and generate more interest in your Google+ account among users who are already following you on other platforms.

5. Add a +1 button anywhere you can

Encourage people to share your content anywhere on the web with a +1 button. Put the button on all the pages of your website and all the posts that you would want your customers to see and share.

6. Capitalize on the fact that it’s a Google product

As an owner of an online business, you know all about the importance of search engine rankings. You have probably done a good amount of SEO for your website. Google+, being a Google product, makes this a little easier. Each +1 share of your content automatically turns into a backlink to your original post. This feature has been implemented very recently – prior to this update, clicking on shared content would take you to the author’s profile, but not the post. Fortunately, this is no longer the case.

My name is Nisha Sharma. I represent a site called http://www.comparelogbookloans.co.uk. I love to write, especially about travel, finance and offer business advice.