Tag Archives: Affiliate Marketing

Make WordPress Easy

wordpress logo

Hi everyone.

I’m not sure if you know this but I like to use a popular blog/content management platform called WordPress for nearly all my sites and I love it. I’ve been using it for a long time and although I’m not a pro wordpress guy I am pretty proficient with it. I can typically put up a spiffy site in a hurry. I realize that I’m in the minority though. A lot of you online marketers really struggle with it. The typical online marketing websites that use WordPress seem to use boring themes and have poor social media integration, etc. If you find yourself needing help from a wordpress pro (hehe not me) I think I found the solution.

This solution that I’m talking about is a hot video training program that teaches WordPress and makes it fun and easy. So easy a 9-year-old can do it! Incidentally the name of this product is called “Make WordPress Easy” and it does precisely that. I’d suggest you check it out. It’s not expensive either – just $47 USD.

Good luck with it and if any of you need advice or some help (like finding web hosting, etc) feel free to comment below (make sure you leave your e-mail address in the comments box – there is  a spot for it).

Cheers,

Alan

Million dollar affiliate program is open again

From one affiliate marketer to another, I would like to share with you a
fantastic affiliate program you might be interested in. They have 2 great
stock & forex info products that pay up to $700 per sale on a 2-
tiered affiliate program.

I’ve successfully made money referring clients to them in the past, and I’m
sure you too can do the same.

In less than a year, they’ve paid out over $1,000,000 in
commissions to their affiliates.

If you’re interested in checking this out, here’s the link:

http://www.profitsrun.com/cmd.php?Clk=2487859

To Your Success!

Cheers,
Alan

Earn $198.80 per sale as a Profits Run affiliate right now!
http://www.profitsrun.com/cmd.php?Clk=2487859 to learn more…

Three Constants in Affiliate Marketing

Written by: Guest author, Simon Slade

Those of us who have been involved in the affiliate marketing world for a while are all too aware that it is an industry prone to change, and lots of it. A website that makes you money one day, might literally disappear from the search engine rankings overnight, and leave you struggling to find a reason why. The terms of service (TOS) on one of your favorite Web 2.0 sites might change in the blink of an eye, and you suddenly find yourself losing an important traffic or income source. Wouldn’t it be nice just to have some reliable marketing constants for once? Well today, you are going to learn about the three constants in affiliate marketing; these are the things that won’t change any time soon, and they should form the foundations of your affiliate marketing efforts.

1. Content is King

You’ve probably heard this term referred to many times before, without actually paying too much mind to it. However, one of the constants of affiliate marketing is that search engines and readers alike reward quality content. Not only are you going to rank higher in the search engines by creating original, well-researched content that provides value to readers, but you will also build trust. This trust factor will help you to achieve better conversion rates and more sales, since people are far more likely to buy from someone they trust.

Creating quality content IS actually an exact science, and there really isn’t much guesswork involved at all:

  • Find a problem that people in your niche have
  • Research a number of different ways to solve the problem
  • Write it out in a clear and logical fashion
  • Make sure your content contains good grammar and spelling
  • Teach what the headline of your article/content piece promises to teach (this is by far the biggest secret to creating quality content)

Many websites provide free and informative lessons on creating quality content.

2. Keyword Research

I used to have a high school history teacher who swore by what he called the “5 Ps” system – “Proper Preparation Prevents Poor Performance.” Not only was this great advice for passing exams, but it relates directly to affiliate marketing as well. Proper keyword research is going to help you prevent poor performance (i.e. not making any sales).

For as long as people have been searching for information online through search engines, keywords have been relevant. According to Wikipedia, Google receives several hundred million searches per day, and with more people coming online every day, this number is only going to increase. It seems unlikely that search engines are ever going to disappear as one of the cornerstones of the Internet!

Keywords are at the very heart of search engine queries, so it makes sense that keyword research – getting to the bottom of what people are actually looking for – is a constant in affiliate marketing.

Look out for keywords based around the following:

  • Urgency (‘fix bad credit score quickly’)
  • Crisis/desperation (‘how to get ex back’)
  • Product name + review (‘The Truth About Abs review’)
  • How to/learn (‘how to fix a broken Xbox 360’/ ‘learn to fix a broken Xbox 360’)
  • Product type (‘dog training DVDs/eBooks/guides’)

To find keywords you could try the Google Adwords Keyword Tool, or get a free copy of Traffic Travis (a little bit of self-promotion there!).

3. Proven Affiliate Products

The final constant in affiliate marketing is making sure you promote proven products. There is always a massive temptation to jump on board and promote the latest products from the Clickbank Marketplace that promise huge commissions and launches, and then fade to nothingness after a while (leaving you stuck promoting a product that isn’t really going anywhere).

As an affiliate, you want to avoid promoting “fly by night” products if you plan to build a reliable income stream that has good growth potential. Instead, focus most of your energy on promoting products that have been around for a while and have a proven track record.

Our SaleHoo affiliate program, for example, has been running since 2005, and provides plenty of resources for affiliates, with new ones added regularly. Look out for affiliate programs of this nature, which provide consistent support and potential on a going forward basis. Take your time when picking products; research here will save you potential headaches down the track.

Some things to look out for are:

  • How long has the product and affiliate program been around
  • Does it offer free resources to help you, the affiliate, do your job properly
  • How easy is it to get in touch with the product owner/affiliate manager
  • Are customer reviews of the product largely positive (look for unbiased reviews in forums or blogs)
  • Is the product high quality (consider asking for a review copy first)

In conclusion, you can see that there are some constants in affiliate marketing – a world that usually evolves at such a rapid rate it can even give experienced marketers a headache. Quality content, solid keyword research, and promoting proven affiliate products; these are the three “bedrock” constants in affiliate marketing that are unlikely to change any time soon.

About the Author

Simon Slade is the CEO of Affilorama, an affiliate marketing training portal that offers free video training, education, and affiliate tools to both beginning and advanced affiliate marketers.

Why an Engaged Audience Beats PPC or SEO for Affiliate Marketers and How to Get One

Written by: Guest Author, Danny Iny

Affiliate marketing is the ultimate level playing field.

Anyone can get started, and if they’re smart and hard-working, they can be making money in a matter of days.

All you’ve got to do is find a good offer, run some good ads, and watch the traffic convert into sales.

Right?

Well, maybe that used to be true, but it’s not anymore…

The Low Hanging Fruit Is Gone

It was definitely true in the early days of affiliate marketing, for several reasons; first of all, there was a lot less for sale in the online world, which meant that any affiliate marketer had a much larger share of voice just by virtue of being there.

The regulatory environment was also a lot more lenient, which means that it affiliate marketers had a lot more room to maneuver in selling their offers (it’s good that this has changed, otherwise the whole industry would have been in trouble!).

Most importantly, though, there was a lot of low-hanging fruit when it comes to advertising opportunities; keywords and phrases that had a lot of buying intent behind them, but that weren’t very competitive yet, and could be had for mere pennies per click.

And yes – when you can buy high-converting keywords for cheap, it’s hard not to make money.

But times have changed, and you can’t do that nearly as easily as you once could; most of the low hanging fruit has already been pulled off of the online tree, and the affiliate marketing game of finding the next hot opportunity has changed into a different game altogether…

It’s an Optimization Game

Now the game is about optimization – finding an offer that converts, and then optimizing every factor that you can control until you max out your deal value. Here are some of the factors that smart affiliate marketers will do split-testing on:

  • Lead Sources – This is where the leads are coming from in the first place; you’ll find that your Google AdWords traffic converts differently from your SEO traffic, which converts differently from your Facebook ad traffic, and so forth. Not only that, but your cost per lead for each of those lead sources will be different. With enough testing, you can find the lowest cost per conversion.
  • Ad Copy – The actual text of your ads will change both the cost of running the ad, the click-through rates on the ad, and the likelihood of the clicking-through traffic to actually buy whatever product you’re promoting.
  • Landing Pages – The landing page is where the most testing is traditionally done. You can test everything, from your headline, to the page format, to the colors, to the trust seals, to your affiliate disclaimers, to when the buy buttons are presented on the screen – they can all make a difference to your conversion rate, and to your bottom line.
  • Affiliate Offers – Finally, you can try swapping out the actual offer for something different. Maybe your leads are more interested in one brand of affiliate product than another, and maybe the second brand – even though the deal value is lower – will end up delivering more profits by virtue of a higher conversion rate.

When you’ve maximized your conversion rates and deal value, and minimized your cost per sale, you’ve got a smoothly humming affiliate marketing machine. And yes, doing that does take time, money, patience and skill – but once you’ve got it, boy is it a sweet deal!

That is, until Google stops liking you…

Until Google Stops Liking You

The trouble is that most of the major lead sources that most affiliate marketers rely on are owned by bodies like Google, Microsoft, or Facebook.

What does that mean for you?

You can work your way to the top of the affiliate marketing world through diligent split-testing, until you’ve got sales streaming through your marketing system at bullet-speed… until someone’s algorithm changes, and their engine stops liking you.

Then your affiliate business is dead in the water, and you’ve got to start from scratch if you’re lucky, and work your way off of Google’s blacklist if you aren’t.

So what’s an affiliate marketer to do?

The answer lies in the old adage that “the money is in the list,” but with a twist…

The Real Money is in the ENGAGED List

If you have a list of eager buyers, then you don’t have to worry about Google messing with your traffic sources – whatever happens, your followers will continue to follow, as long as you maintain the relationship, and keep on living up to your end of the bargain.

With a list of eager buyers, you don’t have to keep working off of one-off traffic, because you can sell more than one thing to the same person – and research shows that someone who has already bought something is eight times as likely to buy from you again!

You probably agree that a list of eager buyers is a good thing to have… but where can you get such a list?

The answer is that you’ve got to build that list yourself – and for that list to be as eager to buy as you want them to be, they need to be engaged. In other words, you need more than a list – you need an engaged community.

You need an audience.

How to Build an Engaged Audience, from Scratch

Building an engaged audience from scratch is part science, and part art. You don’t have to learn it all through trial and error, because others have already done that, and you can learn from their mistakes, and from their successes.

To get you started, here are three things that you can do to convert your one-off affiliate traffic into a loyal list that will stick with you for the long-haul:

  1. Start blogging and showing your true nature. The days of the anonymous affiliate marketer hiding behind a copied landing page are over; too many people have been burned by false claims, and for your prospects to trust your recommendation, they will have to know who you are. So tell them – start blogging, and give them a reason to keep coming back, so that even if they aren’t ready to buy now, they can start following you, and buy from you in the future.
  2. Create a value-adding auto-responder sequence. People are justifiably careful about who they let into their inbox – so don’t just offer some PLR e-book and start marketing to them non-stop. Instead, give them something that they will get real value out of, and that will demonstrate to them just how trustworthy and credible you are (like we do with our free video course about how to Get More Cash Out of Any Business, Website or Blog).
  3. Offer an incentive to buy through your link. Instead of just recommending your affiliate offer, why not give people an incentive to buy through your link? This is great for improving conversions, but the best part is that it gives you a good reason to keep on interacting with your prospects after they have made the purchase – which means that you retain control of the customer relationship, and you will have the opportunity to sell to them again in the future.

Of course, this is just the start, but if you start with this, you’re already three steps ahead of most affiliate marketers, and that much closer to the pot of gold at the finish line.

Yours Free: Engagement from Scratch!

All of these ideas are expanded with pages upon pages of details and ideas, which I compiled into my new book called Engagement from Scratch! How Super-Community Builders Create a Loyal Audience and How You Can Do the Same!

Today, the book is launching, and I’m very excited to be able to share it with you – for free!

Yep, that’s right – the book is free. You can download the entire book without paying a cent. Just visit the book’s website, click on the download link, and tell me what email address to send it to, and moments later you’ll the full-length PDF waiting for you in your inbox.

Prefer a hard copy? Spend a few extra bucks and get the paperback version so that you can read on the couch or in bed, and write notes in the margins.

About the Author

Danny Iny (@DannyIny) is an author, strategist, serial entrepreneur, expert marketer, and the Freddy Krueger of Blogging. Together with Guy Kawasaki, Brian Clark and Mitch Joel, he wrote the book on how to build an engaged audience from scratch.

Introducing ClickBank Joint Venture

clickbank logo

Greetings online marketers!

I’ve got some news that may be of interest to you. ClickBank has announced that they’ve built  extensive new Joint Venture capabilities into their system. ClickBank Joint Venture is a new way to automate payouts, refunds, bonuses and more between multiple parties. It now allows for something which many ClickBank clients have wanted for a long time, which is 2nd tier affiliate commissions. Joint Venture includes four different types of JV contracts you can create, with each serving a unique and useful function:

  • Traditional JV Contract– Allows a product vendor to give a portion of their earnings from a sale to another client, such as a partner, copywriter, designer, customer service manager, or anyone they wish.
  • Upsell JV Contract- Allows a product vendor to upsell another vendor?s product and split the proceeds of the sale however they wish.
  • Affiliate Referral Contract- Commonly referred to as 2nd tier affiliate commissions, this type of JV allows a product vendor to share a portion of their earnings with an affiliate manager or JV broker who referred the affiliate that led to a particular sale.
  • Affiliate JV Contract- Allows two or more affiliates to share the affiliate commission on a sale. This is a great way for affiliates to partner on an advertising campaign or collaborate on projects.

For more information on how to set up and use all the different kinds of Joint Venture contracts, please see ClickBank’s  Joint Venture Help Center article!

How to Post YOUR Ad to 4 Million People with 1-Click

How would you like 1click submit to
4 Million People while Rotating 25 Ads PER Send

Hurry and Celebrate Back To School with ipostad.

Post YOUR Ad to 4 Million with 1-Click While ipostad
ROTATES your 5 Different Subject Lines and 5 Different
Ads with EACH SEND!! This means that you have up to
25 different ads rotating throughout the lists with each
daily send you make!

Your ads effectiveness will be INCREASED dramatically
since you will not be running the same ad and same
subject line through all the lists!!!

Yes.. Get started for as low as $5.20!
Plus CREATE Huge RESIDUAL Income as
a FREE RESELLER for iPostAd!

http://www.ipostad.com/a.cgi?id=moneyguru

To Your Success!